If nothing changes
Same excuses, same January.
The version of you a year from now is the one who kept meaning to start — same excuses, same January, same plan you never wrote down. That isn't a threat, it's arithmetic. You get one run at this.
Get better, together
Stop starting over
every January.
I'm Cole. I coach guys in their twenties out of the start‑stop cycle and into one plan they'll actually keep — online, $750/mo, or in person in Raleigh, $1,500/mo. The blog, the videos and the knowledge page stay free.
Two years from now
Nothing changes on its own.
Or you pick one thing
Twelve weeks, and you find out.
Give one thing twelve weeks and you find out you were never lazy — you just never had a plan you'd actually keep. Most people quit in week three because nobody noticed they stopped.
See how we fix that
Why me
I'm not a guru. I'm a few years ahead of you.
I was the skinny kid who got picked on, and I fixed it the slow way — mental health first, then the training, then the marathons, then 31 miles in 5:32 dressed as a beaver. None of that was talent. It was one plan, kept for longer than felt reasonable.
I've been posting the whole process since — the most‑watched one is past 200,000 views — and the questions underneath are always the same: where do I start, and how do I not quit in week three. That's the entire job.
Read the long versionThe plan
Three steps. No sales call.
No funnel, no discovery call, no application form. You email me like a person and we go from there.
Tell me where you're stuck
One email. What you've tried, what keeps falling apart, what you actually want by this time next year.
We build one plan
Twelve weeks, one goal, written down — small enough that you'd be embarrassed to skip it, big enough to matter.
Someone checks
A weekly call, every week. That's the part you can't do alone, and it's the only reason week three doesn't kill it.
Work with me
Two ways to do it.
Both are 1‑on‑1. Both start with an email, not a sales call.
Online · anywhere
Goals & Systems Coaching
$750 / month
For the guy who has the energy and no direction. We pin down what you're actually chasing, build the system underneath it, and get on a call every week to make sure the week happened. Remote, so it works wherever you are.
In person · Raleigh, NC
1-on-1 Running Coaching
$1,500 / month
For the guy who wants someone physically there. We run the greenways, build the training block around your life, and do the mindset work on the move rather than on a gym floor. Raleigh and the surrounding towns.
Not ready to pay for anything? Good — most people shouldn't yet. The blog and the knowledge page are free and staying that way.
Proof, weekly
One idea, broken all the way down.
I'm doing the same thing I'd ask you to do, in public, every week — one thing I'm working through, broken down on YouTube. The newest one always sits right here.
Mindset · September 19, 2026
THE REAL REASON YOU FEEL STUCK IN PROGRESS
You've been telling yourself it's a discipline problem. It isn't — you're trying to do a little of everything instead of one thing for long enough to work. Here's the three-month version.
Read the written version Watch every video on YouTubeThe Lock-In List
Not ready for coaching? Start here.
One short email a week — the new video, the new article, and what actually worked on me that week. It's the free version of the same thing. No spam, I'm too busy running.
Platforms
Where the rest of it lives.
Fitness, wellbeing, and the occasional skit.